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Latest News

March 2009

ST Electronics Supplies State-Of-The-Art Circuitry For AT&T CruiseCastSM Service

Launches DVB-S2/ACM satellite network to meet growing demand from banks, government and cellular operators

WASHINGTON, 26 March 2009 — Singapore Technologies Electronics Limited, through its subsidiary, ST Electronics (Satcom & Sensor Systems) Pte Ltd, today announced that it has entered into an agreement with RaySat Broadcasting Corporation (RBC) to supply the circuitry that enables the delivery of AT&T CruiseCastSM mobile TV service, an exciting new source of entertainment in family vehicles. AT&T CruiseCast is the breakthrough service that will provide 42 channels of satellite TV and radio to the rear-seat entertainment system.

Our technology has enabled the AT&T CruiseCast service, making this one of the first live deployments of such a technology in the satellite industry. ST Electronics is proud to be to be working with RBC, designing and supplying hardware consisting of algorithms for the continuous reception of video services on the move, even under extreme blockage conditions. The AT&T CruiseCast service is a perfect match of technologies from the participating companies, and we are honored to be a part of this pioneering service.

Rajanik Mark JAYASURIYA
Chief Technology Officer, ST Electronics (Satcom & Sensor Systems)

ST Electronics’ cutting-edge technology is just one of the key ingredients that puts the AT&T CruiseCast service ahead of the in-car entertainment pack. Their electronics systems have truly revolutionized the mobile satellite TV reception market.

Michael GRANNAN
Chief Operating Officer, RaySat Broadcasting Corporation

AT&T CruiseCast mobile TV service will offer a robust lineup of 42 entertainment channels, 22 satellite TV and 20 satellite radio channels that will include a variety of kids and family, documentary, music, comedy, news and sports programming at launch. AT&T CruiseCast service will enable families, commuters and mobile professionals to have the same type of television experience with the rear-seat entertainment systems of their vehicles that they now have in their homes.
 
The AT&T CruiseCast service utilises breakthrough technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels to deliver television programming to cars, non-commercial trucks and SUVs. This groundbreaking AT&T CruiseCast service was created through the collaboration of RBC and AT&T*, the world’s premier telecommunications company. RBC, a privately held U.S. company is working with the business development group at AT&T to introduce the new product to the marketplace. 

The AT&T CruiseCast service is made consumer-friendly by the unique scaling down of satellite technology into the small pod-like antenna that affixes to the roof of vehicles. The antenna is paired with a receiver that is mounted in the vehicle and provides all video and audio connections to the appropriate vehicle systems, such as rear-seat entertainment, vehicle audio systems, etc.

For more information, please go to www.cruisecast.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. as well as third-party licensees under the AT&T brand and not by AT&T Inc.

© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high-speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's lists of the World's Most Admired Companies and America's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

RaySat Broadcasting Corporation (RBC) is a privately held U.S. company that was created to introduce In-Car Entertainment to the U.S. market under the licensed name “AT&T CruiseCast.” Headquartered in Dallas, Texas, RBC capitalizes on pioneering technology that has enabled the creation of a small compact antenna for use on cars, trucks and SUVs that also provides continual coverage on the go, thanks to an advancement that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels. The AT&T CruiseCast service is available in the 48 contiguous states and will offer 42 channels of entertainment programming. RBC will distribute AT&T CruiseCast via a network of automotive dealers, consumer electronics retailers and other businesses that specialize in automotive accessories. For dealer/retail locations and additional information on RBC and AT&T CruiseCast, please visit www.cruisecast.com.

ST Electronics, delivers innovative system solutions to government, commercial, defence, and industrial customers worldwide.  With presence in more than 30 cities in 20 countries, ST Electronics markets its solutions to more than 70 countries internationally.  It specialises in the design, development and integration of advanced electronics and communications systems, such as broadband radio frequency and satellite communication, e-Government solutions, information communications technologies and IT, rail and traffic management, real-time command & control, training and simulation, interactive digital media, intelligent building management and information security.  Its subsidiary, ST Electronics (Satcom & Sensor Systems) is a premier supplier of very small aperture terminals and network solutions. Its customers include telecommunications service providers, corporate enterprises, financial institutions, defense, government agencies as well as the oil-and-gas industry. With its innovative products and solutions, the company enables its valuable customers in turn to provide high quality and value-added services to their end-users. ST Electronics (Satcom & Sensor Systems) is a wholly owned subsidiary of Singapore Technologies Electronics Limited. Please visit www.stee.stengg.com.

Media contact:

Magdalen Loh
AVP / Head, Corporate Communications
Singapore Technologies Electronics Limited
Tel: (65) 6413 1788 / 9822 3321
Fax: (65) 6484 8840
Email: magloh@stee.stengg.com

 
 
     
   
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